
This is due to the fact that every analytics tool uses a different set of data as the basis for their calculations and may or may not implement their own logic to attempt to show you the total number of real human visitors, after having filtered out bots and crawlers. It’s important to understand that third-party analytics tools might show something different from what we have calculated. Kinsta Visitor Counts and Other Analytics Tools
Visits from well-known “bot” user agents are not counted as visits, and we do our best to filter those out. This also means that every visit in a day from a given location will be only counted once, no matter how many devices were used to load your site from that location, as long as the visitor in question uses the same internet connection. When someone arrives at your site at home and then later from work, they will have used two different IP addresses to access the site and will be counted as two different visitors. When someone arrives at your site from two different browsers, this is treated as one visit due to the fact that it is the same IP address. A visit to any environment (Live, Standard Staging, or Premium Staging) counts as a visit. When someone arrives at your site and then browses to a new page, this is still considered one visit.
When someone arrives at your site and loads the page, this is a visit.
Here are a few examples of what exactly triggers and doesn’t trigger a visit to Kinsta: What Triggers and Doesn’t Trigger a Visit